Social Paid Ads
Why you need Social Media Ads?
An average social media user spends about 3 hours on their favourite platforms every day. This includes interacting with friends, favourite celebrities, brands, and artists. Their world on social media is important to them, and for your brand to fit into their world, you must maintain standards according to your niche!
Amongst all of this engagement, a user will see plenty of advertising. These ads are about things that they like, things that they don’t like, things they’ve heard of, and even things they’ve been thinking about!
How we can help?
To cut through all of this competition for a specific user’s attention, you need to do everything right while setting up your social media marketing campaigns, and for that, we are here to help! Having executed numerous campaigns before, we know exactly how to learn about your ideal customer and give them exactly what they want. A good social media strategy is more than just smartly making ad campaigns. It also involves organic content and engagement, which improves your chances of increasing brand value. Here’s what our social media experts can do for you.
Ad Copy and Testing
We understand that getting people to take action on social media ads requires an insight into customer behavior. With our experience, we bring well performing campaigns that users can’t ignore!
Audience Targeting
Facebook has a powerful and precise targeting system that allows marketers to reach a wide user base of their ideal customer. With our help, you can make the most of these targeting super-powers!
Bid Management
Whether it is through manual adjustments or through platform specific bid optimizers, we will make sure that you get the most results in the least amount of money!
Remarketing
Remarketing is a great strategy to market to past visitors, past customers, and people your ads have reached to before. On social platforms, persistence is one of the things that work!
Dynamic Product Ads
Our combined e-commerce expertise will allow you to setup ads that follow people who have visited your product pages. This increases consideration in their behavior.
Lead Ads
For B2B businesses, lead ads are a great way to capture some interest, especially on mobile platforms. We will help you setup high performing ads to generate leads.
Case Study
With this case study, you will understand how to bring our capabilities and take your social media presence to the next level. This client is a well known and established player in the dry-fruits business. They are well versed in selling cashews, almonds, raisins, dry figs, etc. Their quality is quite commendable, which is why they also have a demand outside India.
Considering their marketing efforts, their sales were low the Cost per Acquisition (CPA) was quite high. Since dry fruits can be a seasonal product, marketing them correctly at the right time is essential. Their inability to do this meant that they experienced a low ROI. Their online marketing efforts also couldn’t gain more brand awareness and visibility than they should’ve.
- 1. Audience segmentation
- 2. Historical data analysis and targeted bids to the best performing age/gender/location
- 3. Daily monitoring and taking weekly action to increase the performance
- 4. Test & Test on creatives
- 5. Fresh and Eye-catching videos focused on product features and benefits
- 6. Try to run the campaign with the suggested budget
The company enjoyed increased sales and reduced CPA with our steady efforts. The right kind of campaigning we did for their social media also helped increase their brand awareness and presence. After a certain period, their daily sales increased 15 times!